Thursday, February 12, 2026

FASCISM PRIMER – A Guerilla-marketing Coup

You've likely seen my posts here and on Facebook about my "guerilla-marketing" campaign to educate folks about fascism and its implications for our beloved country. It's supported by my signs—both a large one to plaster on freeway overpasses and a smaller one for the back window of my car—which read:
"FASCISM – Look It Up!"

Then I've created a nice, compact little folder,—a fascism primer—with the information below. I keep a pocket full of them, and whenever I'm in a public place—the supermarket, Target, an office building, a doctor's waiting room—I stealthily stuff one here and there. Between products, atop piles of magazines, on self-checkout counters or on urinals in men's rooms.

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FASCISM: What is it?

You may have heard the term floating around. Before deciding if you’re for or against it, 
at least take a look and see what it is you’re for or against.

FASCIST LEADERS AND THEIR GOVERNMENTS:
- Undermine confidence in democratic institutions: constitutional frameworks, free
   elections, judicial independence, human rights and public trust.

- Demand loyalty of party members, public officials, and eventually of citizens.

- Convince supporters to sacrifice individual freedoms for rulers’ promise of security.

- Incite an “us vs. them” mentality, turning citizens against one another and often
   against a common enemy—like minorities and immigrants.

- Instill fear as a way of silencing dissent.

- Gut higher education & science in favor or self-serving, state-controlled institutions.

- Co-opt unifying symbols like the national flag and religious icons such as the cross
   and Bible - and flaunt them as their own.

- Expand the military to: 1. Impose a “My country first” foreign policy and 2. Suppress 
   domestic dissent.

- Glorify themselves (especially the leader), claiming credit for any good news, naming
   institutions for themselves, promoting their face or “brand.”

- Discredit and suppress legitimate news media, even challenging conventional defini-
   tions of truth itself.

- Normalize vindictiveness, cruelty and violence.

WHO ARE THE WINNERS UNDER A FASCIST GOVERNMENT?
    Big shots and major donors of the ruling political party
      •  Big business, especially if they align with, or help fund, the ruling party
    Major land owners
       The military

WHO ARE THE LOSERS UNDER A FASCIST GOVERNMENT?
    Workers, labor and small, independent businesses
       Federal employees, especially those unwilling to declare loyalty oaths
    Members of racial, religious and ability-defined minority groups
       Immigrants—and U.S. citizens who may look like immigrants
    People with higher education—teachers, scientists, artists, social & political activists
       Anyone who dares criticize the leader or ruling party
    Average citizens, expected to make sacrifices while authorities enrich themselves
       International allies and trading partners

PLEASE…DECIDE IF IT’S FASCISM YOU WANT, AND VOTE NOV. 3, 2026.

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Want to add a new gadget to your Resistance toolbox? I'm happy to share the artwork for the Fascism Primer so you can print and deploy your own. And I'll include a few tips on proper "guerilla-marketing" methods. Just email me: jeff@willius.com